Editor

Consumer Attitudes and Food Labeling

Published reporting, research and funding records filed under Consumer Attitudes and Food Labeling.

Standing description

Cell-Ag has published 1 record under Consumer Attitudes and Food Labeling, covering reporting, research digests and funding calls. The most recent entry is dated 11 October 2026.

WEEK OF 5 OCTOBER 2026

A comparison of consumer preferences for cell-based seafood across European countries

A comparison of consumer preferences for cell-based seafood across European countries

Researchers compared consumers’ willingness to buy cultivated seafood with their interest in wild-caught and farmed products in Italy, the Netherlands, Portugal and Hungary, since demand will shape the sector’s viability. A stated-choice experiment found marked differences between and within countries. Italians were least willing to buy cultivated options. Portuguese and Dutch participants showed moderate interest. Hungarians expressed no clear preference among the three production methods. The results suggest that European uptake will vary by market, requiring country-specific communication and policy.