Friends & Family has introduced pet-food broth toppers made with cultivated Japanese quail, vegconomist reported on August 6, 2026. Founder and CEO Joshua Errett said the products would become available through the company’s website and Singapore stores during the following week.
The move takes the company’s cell-grown meat into a premium broth format while combining it with functional ingredients. Friends & Family says postbiotics are incorporated into the meat and liquid instead of supplied as a separate supplement. Its Skin & Coat Glow variety is intended to improve skin condition, while the company markets Teeth & Gum Care as supporting oral health without brushing.
The range has two formulations, each offered for cats and dogs, according to vegconomist. Friends & Family claims users may observe reduced itching within one month with the skin product. Errett estimated that an Asian customer buying comparable broth and supplementation separately would spend about 50% more. The toppers may be served dry or mixed with hot water, vegconomist reported.
The precise price of the new toppers was not provided, and the article offered no independent assessment of the stated health benefits. Vegconomist reported that Friends & Family secured AVS approval in Singapore in 2025, while the company says its cultivated pet food entered continuous retail distribution there in May 2026. Its broader range is sold directly and through Vanillapup at prices from S$14 to S$32, according to the publication.
CONCLUSION The launch places cultivated animal cells within a functional, premium-priced segment of the pet-food market. The next concrete points to watch are the toppers’ listed price and their arrival across the Singapore sales channels identified by Errett.